When it comes to movie promotion, just sticking up a web site with a cast list and copyright notice isn’t going to set the world on fire. In recent times, many films are being promoted through only internet. The distributor would bung up a site – sometimes quite an expensive one – which maybe contained some information about the film, but not much else. Certainly there was very little by way of supporting promotional activity, and very few reasons for people to visit the site or even know that it existed. In the absence of anything tactical, sites like these were only part of a film’s marketing activity in a very vague sense. It’s difficult to imagine them having any meaningful role in getting attention of the audience.
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- Social Media Marketing
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